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Press Releases



Matt Hesse Named CEO of FieldReveal Joint Venture

(SEPTEMBER 18, 2017; Watertown, S.D.) --- Matt Hesse has been selected as the Chief Executive Officer of FieldReveal, a newly launched joint venture formed to deliver the next generation of precision agriculture tools and capabilities to agronomists, producers and ag retailers.

Hesse is a successful agribusiness leader with 20 years of experience in ag retail and precision agriculture. He most recently served Winfield United as senior manager of the retail technology field team with responsibilities for strategic planning and sales management.

“Matt has had a successful career in sales agronomy,” said Chris Pearson, interim Board President for FieldReveal and CEO of Wheat Growers. “Matt has been involved in precision agriculture platforms and solutions for the majority of his career and has been a key leader in both sales performance and technology adoption for the organizations he has served. We’re pleased to introduce Matt as the first CEO of the newly launched FieldReveal organization.”

Prior to Winfield United, Hesse spent 10 years with Trimble in the Trimble Agriculture division. Hesse began at Trimble as a regional sales manager, moved to a business sales segment manager role for Trimble Worldwide, and then to director of sales for the North and South America segments of Trimble Agriculture.

Before joining Trimble, Hesse served four years in Global Technologies by AGCO, managing precision ag software programs. He started his career as an agronomy productions specialist with Agriliance in Sibley, Iowa, where he managed fertilizer, seed and chemical recommendations and implemented precision agriculture programs.

Hesse is a graduate of the Land O’Lakes Executive Agribusiness Program (LEAP) and has an ag-business associate’s degree from Ridgewater College in Willmar.

About FieldReveal

FieldReveal is a joint venture formed by four agribusinesses — Wheat Growers, Landus Cooperative, Central Valley Ag and WinField United. FieldReveal is a direct outgrowth of the highly successful MZB Precision Farming System from Wheat Growers that since 1997 has been proven effective in eight different states.

Headquartered in Watertown, S.D., FieldReveal is designed to enhance the partnership between ag retailers, agronomists and their producer customers. Built by agronomists for agronomists, FieldReveal now offers its proven precision ag technology to ag retailers and agronomists nationwide.